Monday, December 6, 2010

L-11 Leadership through strategic internal communication


From the day-to-day exchanges, internal communication is important to the success of any organization. Leaders have to learn to recognize the strategic role of employee communication, assess internal communication effectiveness, establish effective internal communication, use missions and visions to strengthen internal communication, and design and implement effective change communication.

Organizational direction comes from leaders having created and effectively communicated a clear and meaningful vision. Developing and communicating a vision is one of the most important and visible communication tasks of senior management. Employees are motivated when, through words and actions, the leader carefully translate the vision and strategic goals into terms that are meaningful to all employees. Motivating employees also requires listening to them and using emotional intelligence to connect with them. It is up to the leaders to make internal communication a priority. Leadership inside an organization depends on it.

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