Strategy composes of two main actions. Firstly, determining the purpose, goals, or vision of what we want to achieve. Secondly developing how is the best to complete the purpose, goals, or visions. Effective leadership communication depends on your thinking and how you can plan strategically, understanding your audience, and structuring your communication with others in many different situations.
Goals to meet of professional communication are to inform, to persuade, to instruct, and to engage. People usually generate ideas by brainstorming, Idea mapping, asking the basic journalistic questions: Who? What? When? Where? Why? How? , and build from the decision tree.
We need to consider each of the components in the framework to achieve Strategy framework: the purpose, message, media/forum, timing, and communicator. We may have one overall purpose or many, depending on the complexity of the communication situation. And our overall purpose and overarching message should be consistent from group to group.
Analyzing an audience is fundamental to any communication strategy. There are four approaches to analyzing an audience. They are: by expertise, by decision-making style, by medium, and by organizational context.
The main point of this chapter focuses on clarifying messages and developing communication strategies, both essential skills for anyone wanting to be a good leadership communication. And the general rule for professional communication is finding our purpose for writing or speaking.
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